Market Research Services
We are proficient in all traditional and digital methodologies.
Consumer Decision Journey
User Experience (Ux)
Path to Purchase Mapping
New Product Development
Ad & Communications Testing
FROM ONLINE FOCUS GROUPS TO ETHNOGRAPHY
From our perspective, one of the most enjoyable parts of the research process is the opportunity to custom design the methodology specifically around our client's research needs. It is analogous to being given a blank sheet of paper - the joy of starting something new!
We are just as proficient in digital methodologies - like online focus groups and research communities - as we are traditional face-to-face methods.
Underpinning any work we carry out is a sensitivity to what biases and heuristics might be influencing consumer behaviour. We believe a sound understanding of behavioural psychology and economics is essential to delivering research results that stand-up in the real world.
CLICK ON THE IMAGES BELOW TO LEARN MORE ABOUT THE WORK WE HAVE BEEN INVOLVED WITH
We have literally run hundreds of focus groups - from washing powder to income protection insurance!
Where possible, we love to conduct these sessions in creative spaces and community venues (e.g. cafes, functions rooms at pubs) for a more authentic experience.
ONLINE FOCUS GROUPS
We have run online focus groups for all manner of things: concept testing, ad testing, discussing the tricky business of sexual health, exploring tourism campaigns.
Fast, efficient and fun - respondents enjoy them as much as we do.
IN HOME INTERVIEWS
We have worked with one of the world's largest automative brands, investigating how their customers maintain and care for their SUVs at home.
By spending hours speaking to proud car owners in their garages, we were able to use photography and film to paint a vivid portrait of customer behaviours and needs.
ONLINE DIARIES & RESEARCH COMMUNITIES
Conducting asynchronous online research offers unique benefits not before realised through traditional methodologies.
We can now ask consumers to share their daily commute, partake in 10 day long co-creation activities or video blog their shopping purchases. These powerful techniques give us unprecedented access to peoples' lives in a way that is intimate, sometimes surprising and always illuminating.
We accompanied 16 different women, aged 18 to 40 years, to their favourite shopping destination.
By getting in-situ feedback on what they considered a great store experience and style, we were able to help our retail client optimise merchandising and communications in their retail stores across Australia.
We are highly experienced in turning research findings into creative outputs.
We have an established network of graphic designers, videographers, and illustrators to assist us with: bringing customer segments to life, creating one-pager segment profiles, producing customer immersion 'day in the life' video reels - and much, much more.