Market Research Services
We are proficient in all traditional and digital methodologies.
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Consumer Decision Journey
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Brand Strategy
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User Experience (Ux)
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Path to Purchase Mapping
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Segmentation
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Customer Empathy
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New Product Development
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Concept Testing
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Ad & Communications Testing
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Mystery Shopping
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B2B Research
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Stakeholder Engagement
FROM ONLINE FOCUS GROUPS TO ETHNOGRAPHY
From our perspective, one of the most enjoyable parts of the research process is the opportunity to custom design the methodology specifically around our client's research needs. It is analogous to being given a blank sheet of paper - the joy of starting something new!
We are just as proficient in digital methodologies - like online focus groups and research communities - as we are traditional face-to-face methods.
Underpinning any work we carry out is a sensitivity to what biases and heuristics might be influencing consumer behaviour. We believe a sound understanding of behavioural psychology and economics is essential to delivering research results that stand-up in the real world.
