Online Qualitative Research Agency
Research during Covid-19 &
harnessing the power of online qual
​Harness the power of online research during Covid-19:
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It's insight-rich
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It's safe
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It's fun
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It's cost & time effective
NO BETTER TIME FOR RESEARCH
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Covid-19 has been, and will continue to be, a hugely de-stabilising and transformational period for all of us.
While nobody has a crystal ball, we can be certain that in the wake of the crisis, new industries, technologies, and patterns of behaviour will emerge.
It is a total paradigm shift: what was true about our customers four months ago may not be true now.
We believe the one resource this crisis has afforded some of us - a rare abundance of time - is an opportunity to prepare for life and business when some form of normalcy returns.
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Now is the time to research and prepare.
The team at Ra Insight are experts in online research techniques. We know how powerful, insight-rich and enjoyable conducting research online can be.
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What's more we can use online tools to reach your customers and find out what they need; it is the key to thriving in the brave new world that exists just around the corner.
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THINK ABOUT THE POSSIBILITIES
We can design, execute and deliver research projects using online methodologies. This means we:
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Find the right people to participate
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Use only the best, data-secure online platforms
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Moderate and facilitate online fieldwork
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Deliver an illuminating insights report
ONLINE FOCUS GROUPS
A real-time discussion with up to 10 participants.
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With or without webcams
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Show stimulus such as communications, ads or product ideas
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Record the session for viewing later
ONLINE RESEARCH COMMUNITIES
Asynchronous online community of your customers or target customer.
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Speak to a few or hundreds of people in one virtual space
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Observe the rich discussion between participants
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Set creative tasks
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Multimedia rich: people upload photos and videos about their daily lives
VIDEO
DIARIES
Your customers or target customer blog their thoughts and opinions.
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Written daily blogs following customers as they go about their lives.
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Video diaries
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Photo diaries
SOCIAL MEDIA LISTENING
Allow us to crawl the web for you to find out what people are saying about your brand.
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Understand sentiment directed towards your brand
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Identify key influencers and potential advocates in your category
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Assess how compelling your online content is
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Compare your performance against competitors