Online Qualitative Research Agency

Research during Covid-19 &

harnessing the power of online qual

​Harness the power of online research during Covid-19:

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  • It's insight-rich

  • It's safe

  • It's fun

  • It's cost & time effective

NO BETTER TIME FOR RESEARCH

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Covid-19 has been, and will continue to be, a hugely de-stabilising and transformational period for all of us.

 

While nobody has a crystal ball, we can be certain that in the wake of the crisis, new industries, technologies, and patterns of behaviour will emerge.

 

It is a total paradigm shift: what was true about our customers four months ago may not be true now.

 

We believe the one resource this crisis has afforded some of us - a rare abundance of time - is an opportunity to prepare for life and business when some form of normalcy returns. 

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Now is the time to research and prepare.

 

The team at Ra Insight are experts in online research techniques. We know how powerful, insight-rich and enjoyable conducting research online can be.

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What's more we can use online tools to reach your customers and find out what they need; it is the key to thriving in the brave new world that exists just around the corner.

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THINK ABOUT THE POSSIBILITIES

We can design, execute and deliver research projects using online methodologies. This means we:

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  • Find the right people to participate 

  • Use only the best, data-secure online platforms

  • Moderate and facilitate online fieldwork

  • Deliver an illuminating insights report

ONLINE FOCUS GROUPS

A real-time discussion with up to 10 participants.

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  • With or without webcams

  • Show stimulus such as communications, ads or product ideas

  • Record the session for viewing later

ONLINE RESEARCH COMMUNITIES

Asynchronous online community of your customers or target customer. 

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  • Speak to a few or hundreds of people in one virtual space

  • Observe the rich discussion between participants

  • Set creative tasks

  • Multimedia rich: people upload photos and videos about their daily lives

VIDEO

DIARIES

Your customers or target customer blog their thoughts and opinions.

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  • Written daily blogs following customers as they go about their lives.

  • Video diaries

  • Photo diaries

SOCIAL MEDIA LISTENING

Allow us to crawl the web for you to find out what people are saying about your brand.

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  • Understand sentiment directed towards your brand

  • Identify key influencers and potential advocates in your category

  • Assess how compelling your online content is

  • Compare your performance against competitors