Online Qualitative Research Agency

Research during Covid-19 &

harnessing the power of online qual

NO BETTER TIME FOR RESEARCH

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Covid-19 has been, and will continue to be, a hugely de-stabilising and transformational period for all of us.

While nobody has a crystal ball, we can be certain that in the wake of the crisis, new industries, technologies, and patterns of behaviour will emerge.

It is a total paradigm shift: what was true about our customers four months ago may not be true now.

We believe the one resource this crisis has afforded some of us - a rare abundance of time - is an opportunity to prepare for life and business when some form of normalcy returns. 

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Now is the time to research and prepare.

The team at Ra Insight are experts in online research techniques. We know how powerful, insight-rich and enjoyable conducting research online can be.

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What's more we can use online tools to reach your customers and find out what they need; it is the key to thriving in the brave new world that exists just around the corner.

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THINK ABOUT THE POSSIBILITIES

We can design, execute and deliver research projects using online methodologies. This means we:

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• Find the right people to participate 

• Use only the best, data-secure online platforms

• Moderate and facilitate online fieldwork

• Deliver an illuminating insights report

ONLINE FOCUS GROUPS

A real-time discussion with up to 10 participants.

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• With or without webcams

• Show stimulus such as communications, ads or product ideas

• Record the session for viewing later

ONLINE RESEARCH COMMUNITIES

Asynchronous online community of your customers or target customer. 

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• Speak to a few or hundreds of people in one virtual space

• Observe the rich discussion between participants

• Set creative tasks

• Multimedia rich: people upload photos and videos about their daily lives

VIDEO

DIARIES

Your customers or target customer blog their thoughts and opinions.

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• Written daily blogs following customers as they go about their lives.

• Video diaries

• Photo diaries

SOCIAL MEDIA LISTENING

Allow us to crawl the web for you to find out what people are saying about your brand.

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• Understand sentiment directed towards your brand

• Identify key influencers and potential advocates in your category

• Assess how compelling your online content is

• Compare your performance against competitors