Online Qualitative Research Agency

Research during Covid-19 &

harnessing the power of online qual

​Harness the power of online research during Covid-19:

  • It's insight-rich

  • It's safe

  • It's fun

  • It's cost & time effective

NO BETTER TIME FOR RESEARCH

Covid-19 has been, and will continue to be, a hugely de-stabilising and transformational period for all of us.

 

While nobody has a crystal ball, we can be certain that in the wake of the crisis, new industries, technologies, and patterns of behaviour will emerge.

 

It is a total paradigm shift: what was true about our customers four months ago may not be true now.

 

We believe the one resource this crisis has afforded some of us - a rare abundance of time - is an opportunity to prepare for life and business when some form of normalcy returns. 

Now is the time to research and prepare.

 

The team at Ra Insight are experts in online research techniques. We know how powerful, insight-rich and enjoyable conducting research online can be.

What's more we can use online tools to reach your customers and find out what they need; it is the key to thriving in the brave new world that exists just around the corner.

THINK ABOUT THE POSSIBILITIES

We can design, execute and deliver research projects using online methodologies. This means we:

  • Find the right people to participate 

  • Use only the best, data-secure online platforms

  • Moderate and facilitate online fieldwork

  • Deliver an illuminating insights report

ONLINE FOCUS GROUPS

A real-time discussion with up to 10 participants.

  • With or without webcams

  • Show stimulus such as communications, ads or product ideas

  • Record the session for viewing later

ONLINE RESEARCH COMMUNITIES

Asynchronous online community of your customers or target customer. 

  • Speak to a few or hundreds of people in one virtual space

  • Observe the rich discussion between participants

  • Set creative tasks

  • Multimedia rich: people upload photos and videos about their daily lives

VIDEO

DIARIES

Your customers or target customer blog their thoughts and opinions.

  • Written daily blogs following customers as they go about their lives.

  • Video diaries

  • Photo diaries

SOCIAL MEDIA LISTENING

Allow us to crawl the web for you to find out what people are saying about your brand.

  • Understand sentiment directed towards your brand

  • Identify key influencers and potential advocates in your category

  • Assess how compelling your online content is

  • Compare your performance against competitors

CONTACT

RA INSIGHT MARKET RESEARCH

ABN 92392121492

Email: info@rainsight.com.au

Phone: +61 490 039 350

Address

292 Rathdowne Street

Carlton North

Melbourne, 3054

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